EFFEN. Label. Maker.

An online extension of the "EFFEN is a five-letter word" campaign, this Facebook app would allow people to label their friends.

Newcity. Articulate.

This is pitch work for Newcity, an alternative weekly newspaper. It's a well-written, independent paper with a focus on the arts in Chicago.

Western Union In-store Posters

These posters didn't end up running, but I thought the comps turned out pretty cool. 

Triangle Corporate Battle of the Bands '08

Here they are. The stars of our campaign – the plastic rockers. We planted thousands of these guys around Durham, NC. Each one had trianglebattle.com molded into the bottom.

The URL below links to an award show video that shows all the work from our integrated campaign.

http://www.awardshowsubmissions.com/battle_website.html#

Here's a screen grab of trianglebattle.com, where you can critique the plastic rockers as you see fit. The site was Ad Critic's Interactive Pick of the Day.

Here are a couple of newspaper ads/posters from the campaign. Since they ran on the back cover of The Durham Flyer, someone went around to the newspaper

 boxes and flipped them around for maximum exposure.

These two 15-second spots ran on Raleigh-Durham TV stations to promote the Battle.

This direct mail piece was created to get corporate sponsors for the Battle. It went to 500 Durham-area CEOs and decision makers to invite them to the kickoff event.

Triangle Corporate Battle of the Bands

These posters are featured in the Graphis Advertising Annual 2009.

EFFEN Vodka: EFFEN is a Five-Letter Word outdoor campaign

The best way to see this extensive outdoor campaign is with the following video. A few images are posted below as well.

Consecutive Mobile Billboards for Memorial Day Weekend '08

Mobile Billboard for International Mr. Leather competition